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Github Kiashraf Machinelearningpython Code For Machine Learning A Z In this project, we will implement customer segmentation in python. whenever you need to find your best customer, customer segmentation is the ideal methodology. That is precisely what you will learn in this article β we will build a customer segmentation using demographic features and behavioral features. now enough talking β let's get down to business. So you want to understand your customer base better? learn how to leverage rfm analysis and k means clustering in python to perform customer segmentation. We will be using the kmeans algorithm to perform the clustering of customers. this can for example be used to target a specific group of customers for marketing efforts. kmeans clustering is an unsupervised learning algorithm that tries to group data based on similarities. This is a data analysis portfolio project that will allow you to perform customer segmentation on a specific group of mall customers. Customer segmentation is an intuitive and insightful method to understand your customers, especially when itβs used in conjunction with other data driven analytics techniques.