Maverick Branding Hindustan unilever limited (hul), a fast moving consumer goods (fmcg) company, has announced the acquisition of the homegrown skincare brand minimalist. the transaction values minimalist at a. Hindustan unilever limited (hul), one of india’s leading fmcg giants, has taken a major step in the direct to consumer (d2c) space with its acquisition of the homegrown skincare brand minimalist. the deal, valued at inr 2,955 crore (approximately $350 million), positions hul to strengthen its presence in the rapidly growing d2c market.
Maverick Marketing Group Inc Your Total Marketing Solution Produce Five year old d2c brand minimalist has been acquired by fmcg giant hindustan unilever at a valuation of rs. 3,200 crore after hul acquired a 90.5 percent stake in the business for rs. 2,955 crore. minimalist founders mohit yadav and rahul yadav will continue to run minimalist for the next two years. Hindustan unilever (hul), one of india’s biggest fmcg companies, has taken a major step into the growing direct to consumer (d2c) beauty and skincare market by acquiring a 90.5% stake in jaipur based minimalist. this acquisition, valued at nearly rs 2,955 crore, marks one of the most significant deals in the indian beauty industry. According to the deal details, hul will purchase the stake in minimalist via a main infusion and secondary buyout at the pre money enterprise value of ₹ 2,955 crore. Hindustan unilever limited (hul) on wednesday, january 22, announced the acquisition of online premium skincare brand minimalist for ₹ 2,955 crore, according to an exchange filing.
Transformative Digital Strategy Guest Experience Expert Maverick According to the deal details, hul will purchase the stake in minimalist via a main infusion and secondary buyout at the pre money enterprise value of ₹ 2,955 crore. Hindustan unilever limited (hul) on wednesday, january 22, announced the acquisition of online premium skincare brand minimalist for ₹ 2,955 crore, according to an exchange filing. Minimalist, known for its effective and transparent skincare products, has experienced remarkable growth since raising ₹110 crore ($15 million) from unilever ventures three years ago. 5,125 likes, 5 comments marketingmaverick.in on january 27, 2025: "minimalist’s ₹2,955 crore acquisition by hul proves that transparency and innovation can reshape entire industries. In october 2020, they launched a skincare brand called minimalist, via a simple post on their instagram account, which had barely 200 300 followers. there was no fanfare, advertisements, or even influencer marketing. In july 2021, minimalist raised inr 110 cr ($15 mn) in series a, led by peak xv partners (formerly sequoia capital india), with participation from unilever ventures. in fy23, the brand.
Branding Maverick Agency On Behance Minimalist, known for its effective and transparent skincare products, has experienced remarkable growth since raising ₹110 crore ($15 million) from unilever ventures three years ago. 5,125 likes, 5 comments marketingmaverick.in on january 27, 2025: "minimalist’s ₹2,955 crore acquisition by hul proves that transparency and innovation can reshape entire industries. In october 2020, they launched a skincare brand called minimalist, via a simple post on their instagram account, which had barely 200 300 followers. there was no fanfare, advertisements, or even influencer marketing. In july 2021, minimalist raised inr 110 cr ($15 mn) in series a, led by peak xv partners (formerly sequoia capital india), with participation from unilever ventures. in fy23, the brand.
Branding Maverick Agency On Behance In october 2020, they launched a skincare brand called minimalist, via a simple post on their instagram account, which had barely 200 300 followers. there was no fanfare, advertisements, or even influencer marketing. In july 2021, minimalist raised inr 110 cr ($15 mn) in series a, led by peak xv partners (formerly sequoia capital india), with participation from unilever ventures. in fy23, the brand.
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